Would you think twice about renting on the 13th floor?
For high rises in the United States, skipping the number 13 was once a standard convention. Many taller structures referred to their 13th floor as 14 and renumbered the rest of the building accordingly, a bizarre ruse apparently meant to save building managers from their more superstitious clients.
However, the unlucky number appears to be losing its infamy.
Most
of Boston’s 20 tallest buildings do not bother skipping the 13th floor,
according to a Boston Guardian review. Almost all of the city’s office
skyscrapers bravely lease out space on floor number 13, and some newer
residential high rises and hotels have also thrown away the practice.
Hotels
may be the city’s last bastion of construction superstition. Spots like
the Park Plaza Hotel, the Custom House Tower and the new Newbury Hotel
still go directly from floors 12 to 14, a comfort to triskaidekaphobic
guests. It is unclear whether these hotels also ban black cats, broken
mirrors or towering ladders.
Prospective
hotel guests rarely fret about 13, noted Suzanne Wenz, director of
marketing for the Newbury. The practice probably endures in older hotels
because of tradition, she said.
“It’s
just traditionally been that way,” Wenz said. “I personally have not
heard of anyone complaining about being on the 13th floor.”
On
the residential side, most recent developments are fearless, offering
13th floor apartments and condos with apparent impunity. Still, a few
new buildings remain holdouts. The Viridian in the Fenway skips the
number, and the Millennium Tower downtown cautiously avoids both 13 and
44, an unlucky number in East and Southeast Asian cultures. The
developers did not respond to requests for comment.
Local
real estate brokers say 13 is rarely a dealbreaker for condo owners.
Most clients do not worry about the number, and 13th floor condos are
unfortunately not available at a discounted rate for daring buyers
willing to try their luck. That being said, some condo owners are in
favor of skipping floor 13 in order to accommodate the small percentage
of people who hold this superstition thinking they may as well not miss
the sale.
“If you
don’t have to put it in, and you can take it out because it’s your
choice, why even deal with it?” said residential broker Kevin Ahearn.
“It’s just a judicious thing to do.”
The
practice appears to be waning. The Moxy, a downtown hotel aimed at
millennials, does not skip 13, even though its older corporate siblings
like the Park Plaza still follow the longstanding tradition.
For
hotels and residential buildings, this change may be driven partly by
consumers. Superstition is not unheard of nowadays, but few people will
go out of their way to avoid an unlucky number.
“I don’t know that people give it a lot of thought these days,” said Wenz.