Page 1

Loading...
Tips: Click on articles from page
Page 1 797 viewsPrint | Download

Boston’s sports and events venues have seen a tourism rebound this year with more visits from those living 25 miles away than they had before the pandemic.

According to analysis by Avison Young which compared visitations to Boston landmarks in 2019, 2022 and this year, Fenway Park, TD Garden and Boston Convention Center combined saw over 5 million visitors in the last 12 months.

In 2019 and 2022, those venues saw 4.1 million and 3.9 million visitors travelling from 25 miles away respectively.

Declan Hood, a Market Intelligence Analyst at Avison Young cited the Boston Celtics’ recent championship win as a primary driver of growth in this category. TD Garden alone saw 2 million visitors over the last 12 months, a sharp increase from 2019’s 1.1 million and 2023’s 1.3 million.

“They’re going to have more visitors in playoff months versus when they’re not in the playoffs, which will account for a large number of visitors,” he said.

Avison Young’s analysis was made using data from Placer.ai, which geofences locations around the city and tracks phone usage on certain apps within those locations. Hood said that Placer.ai’s geofencing boundaries were tight, meaning it wouldn’t pick up pings from those that might be at a bar across the street from TD Garden or the venues near Fenway Park.

The analysis only accounted for visitors from 25 miles away who visited for 10 or more minutes. Beyond sports and events venues, it compared yearly visitation numbers in some of Boston’s popular museums, shopping districts and tourist attractions.

But even Fenway Park, despite the Red Sox less than stellar season, saw 2.5 million visitors this year, about 100,000 more compared to 2019 and 400,000 more than in 2022. The convention center also saw some growth, with 700,000 visitors in the last 12 months, 2019 figures by 100,000 and 2022 by 200,000 visitors.

Hood suggested that the team’s performance may have contributed to more activity at the ballpark, with ticket prices decreasing as a result.

“I think, also, we’re past that whole Covid thing,” Hood said. “Of people being afraid to go to these big venues. I think that has passed, so now it’s hit the ground running.”

Stephanie Pappas, vice president of international & sports sales at Meet Boston explained that the sports tourism industry was among the industries to bounce back from cancellations, postponements and temporary closures during the pandemic relatively quickly. When things came back people were eager to return to these spaces.

“According to a national study published by the Sports Events & Tourism Association in partnership with Tourism Economics,” Pappas wrote in an email,” the number of

travelers attending sports events was 204.9 million in 2023 as compared to 179 million in 2019 and 96 million in 2020. Sports traveler spending in 2023 in the U.S. was $52.2 billion” Pappas said that special events help at these sports and events venues held recently would have also helped in attracting visitors, using the NCAA Men’s Basketball East Regional at TD Garden and the Wasabi Fenway Bowl at Fenway Park as examples.

“In the first quarter of the new year we can look forward to events such as the NHL 4 Nations Face-off and the ISU World Figure Skating Championships at TD Garden and Blast Esports Rainbow 6 Invitational at MGM Music Hall,’ she said.

See also