Just a few weeks after the business was acquired by Wulf’s Fish, Savenor’s Butcher & Market will be closing its Beacon Hill storefront. The original Savenor’s in Cambridge will, however, remain open.
The June 22 closure comes after an assessment that determined a growing consumer preference for e-commerce means that the business has no need for a second storefront.
Originally, the new owner had planned to keep the Beacon Hill market open.
The decision was made as the larger Cambridge location is the butchery’s original store, made locally famous by the frequenting of ‘60s celebrity chef Julia Child, and remains closer to the business’ other infrastructure.
Alisha Lumea, director of marketing and brand strategy for Wulf’s, said in an interview that the COVID-19 pandemic had a major impact on e-commerce's popularity in the grocery industry.
“A lot of people who weren't ordering perishables delivered, we all kind of just had to get over that it was going to be fine," Lumea said. “Once people did it and it was fine, it’s also pretty convenient to have your favorite things brought to your door.”
Pandemic lockdowns also decreased the foot traffic to the businesses surrounding Downtown Boston’s office spaces, many of which remain vacant or see reduced use work-from-home schedules have become more popular.
“People who might have, pre-COVID, gone to a store because they were commuting to an office, now they're not doing that, or they're doing it one or two days a week,” Lumea said. “The whole pattern of how people move through their lives has changed, and how people want to shop has changed.”
Despite the store’s closure, Wulf’s says that there will not be any layoffs, as employees either move to the Cambridge facilities or see the capacity of their work changed to fit the focus on e-commerce.
For a long while, one of the most attractive qualities of physical storefronts for food products has been access to one-on-one attention from expert butchers. Well-known for its hand cut, high-end products, the Savenor’s reputation was built on access to that expertise. Wulf’s is looking to make that expertise accessible online.
“We actually have one of
the butchers from Boston right now helping us write some of this
[online] copy and translate the advice that he gives to cooks,” Lumea
said. “If you’re having your cooking emergency and its 7 p.m. and you
weren’t going to be able to get to the store, you’re going to be able to
go online and find your answer.”
As
Savenor’s was leasing the Beacon Hill location, there are no plans yet
for the future of the physical space at 160 Charles St.
The
butchery had first moved to Beacon Hill after a 1992 fire that gutted
the location in Cambridge that had been there since 1939. The Charles
Street store served as the only Savenor’s in Boston for many years,
until the Cambridge store could be reopened in 2014.