While foot traffic in the Downtown area hasn't returned to pre-2020 levels, it has rebounded significantly from the lowest numbers of the pandemic, and longtime observers are hopeful the area will see stable activity despite changes.
"Downtown
is becoming healthier as far as foot traffic goes. We're seeing more
stores around, that's a good thing," said George Coorsen, co-founder of
the Downtown Boston Neighborhood Association. "People are starting to
come back but it's going to take a while and be different."
"There
certainly remains a reduction in the number of people spending time
Downtown compared to before the pandemic, and a reduction in the average
number of days spent by office workers. But both numbers have been
rising steadily since March 2020 and we have plenty of reason for
optimism as the new normal emerges," said Downtown Business Improvement
District President Michael Nichols.
"Our
goal for foot traffic is simple. We look to create demand in our
downtown. The BID looks to create a clean, safe and hospitable
environment for office workers and tourists, and looks to create
destination worthy programs and art experiences for locals and visitors.
There’s no magic number on how much foot traffic is “enough” as we
always look to grow the number of people interested in visiting downtown
Boston," Nichols added.
The
Boston Planning and Development Agency has been tracking economic
indicators in the Downtown area, using 2019 as a baseline to compare
current activity against. Overall, the percentage of people stopping in
the area was down 19.6 percent in April 2024 compared to April 2019. At
the worst of the pandemic in June 2020, people stopping in Downtown was
down 72 percent. The highest numbers since then have been during the
holiday season of December 2023, when the number was still down 8
percent compared to December 2019.
"A
lot of the traffic is tourist traffic, as opposed to people who live
around the area," Coorsen said. "People used to come down there all the
time, for Stoddards, for all kinds of stores. Not so much now because of
Amazon."
The city's
most recent Downtown spending numbers seem to indicate less residential
spending. Compared to March 2019, overall spending in March 2024 was
down 5 percent and spending at eateries was down 7 percent, while
spending at grocery stores was down 21 percent.
In
March 2023, however, spending on groceries was down 15 percent,
spending at eateries was down 9 percent and overall spending was down 14
percent, compared to March 2019. While the March 2024 numbers show a
decrease in grocery spending, the spending at restaurants and overall
has improved over 2023 and is closer to 2019 levels.
City
officials said the SPACE (Supporting Pandemic Affected Community
Enterprises) Grant Program has provided funds to small businesses hit
hard by the pandemic, including food service and production,
restaurants, retail, art, entertainment and recreation. Coorsen said
while the make-up of Downtown businesses is changing, events like the
Downtown Business Improvement District's pop-up series are a way to
bring in new merchants.
The most important change has been increased policing in the area, Coorsen said.
"The
traffic has to do with the environment. The police are doing an
excellent job making it much safer all around, that's making the biggest
difference. There were a lot of troubles on the steps of St. Paul's
Church, there's no more people doing drugs around there, they really
cleaned that up," Coorsen said. "[Downtown] is still in a mode of
change, it's far from coming back but it will come back as long as it's
safe."
"Boston’s
downtown is probably the safest among major cities in America. And while
occasionally incidents receive a fair amount of attention,
statistically and practically, crime is at historically low levels in
our downtown," Nichols said.
But Coorsen did identify another problem for foot traffic and safety in the area.
"There's
scooters going around at 50 mph, they're hitting people, it's a
disaster," Coorsen said. "Those things are everywhere, they're a curse
for the whole area and dangerous."
"The
Downtown BID staff and our partners have observed a rapid increase in
scooter and e-bike usage on downtown streets. We have concerns,
principally around pedestrian safety, but we also believe making
vehicles smaller in the long-term will have positive benefits for the
environmental and quality of life downtown," Nichols said. "We are
aligning our work in various ways, including looking to formalize a
scooter parking area for food delivery drivers, increased signage around
events, and working with the City on improving the pedestrian zone.