The Seaport District, one of Boston’s fastest growing residential neighborhoods, has added a new hair salon to its portfolio of establishments that promises an excellent lifestyle to residents and visitors alike.
Hair Seaport is open for business at The Superette in Seaport. As store owner Andrew Alicea had expected, the store has been busy since its soft opening six weeks ago.
The salon will have a grand opening later this month.
“The process was fairly simple,” said Alicea of obtaining a location in one of the highly sought after locations in the city for small businesses. “I just had to show that I qualified, had previous experience, the credits, the finances.”
Seaport is witnessing an influx of small businesses looking to access a neighborhood populated by people with disposable incomes.
WS Development, a real estate developer, has been acting as a catalyst providing necessary spaces for many such businesses.
“Seaport
is attracting all kinds of businesses simply because of the mix of
people here,” said Ariel Foxman, general manager at WS Development. “You
have residents. Then there are visiting students and tourists. This
entire nexus of customers gives businesses a good platform to grow.”
WS
is currently managing retail spaces spread out over 20 blocks in the
Seaport including several clubs, restaurants, bars and speakeasies. Like
many such small businesses migrating to Seaport, Alicea also
collaborated with WS Development. But this was the second time the two
parties worked together.
They
first collaborated in 2017 when WS was in the process of completing the
One Seaport project. This led to his fist location in the Seaport.
Alicea recalled that there were no barbershops when he moved to Seaport in 2017.
One had to drive to the other side of town to get a fresh trim. So he fixed the problem.
“Seaport
Barbers was one of the first shops we leased during the time. Five
years from then, it is now part of the fabric of the local
neighborhood,” said Foxman.
Alicea is used to this sort of success.
The first store he opened was back in 1998.
Since then, he has opened similar businesses in three other locations, two in South End and one in New Bedford.
It
all stemmed from his love for cutting hair. It was a passion he
discovered at a young age. He recalled cutting everyone’s hair in his
household, including his own.
“Except
my own, I remember cutting my mother’s hair, too,” said Alicea. She
didn’t necessarily like it, but she let me keep trying.”