
State government is conducting a review of all its hospitality holdings, calling into question exactly how Boston’s largest convention venues will serve their communities going forward.
Outreach has begun in the state’s push to reexamine the market position of the Massachusetts Convention Center Authority (MCCA), with requests for interviews and feedback going out to local stakeholders, including members of the Massachusetts State House.
Leading
that charge is the Pinnacle Advisory Group, a hospitality consultant
with support from architecture firm Touloukian and Touloukian Inc,
communications firm McDermott Ventures and convention and hotel firm
CHMWarnick.
The
groundwork for this effort began back in April, with the state sending
out a request for proposals (RFP) to reexamine the placement of its
properties in both the market and Boston’s social fabric. The Boston
Convention and Exhibition Center (BCEC) took top billing but the Hynes
Convention Center, Lawn on D, MassMutual Center and Boston Common Garage
were also mentioned.
The MCCA is remaining vague with what exactly it’s looking
to accomplish with the contract, but some more insight can be gleaned
from the RFP itself. In addition to its standard financial and market
projections, the MCCA seems to want this analysis to take a broader look
at what roles its properties can serve in light of the community
support they provided during the COVID-19 pandemic.
“During
the pandemic, various MCCA facilities played critical roles within the
state and their host communities for emergency response. Past BCEC
expansion and planning efforts focused narrowly on hotel and convention
business interests. They have not always incorporated the significant
local importance of our facilities holistically. Meeting this moment
requires enlarging our concept of what MCCA facilities can and should
do, what and who they can be for, and how we can make them the best they
can be,” it said.
While
the BCEC has remained a strong market contender, the Hynes barely
survived a last-minute sale push by the last administration. It’s been
getting back on its feet with substantial support from local civic and
business groups as well as the administration of Governor Maura Healey,
but even a surprisingly functional maintenance schedule keeping it
semi-operational during deferred maintenance will have it at partial
capacity for years to come.
The
specific means by which Pinnacle and its partners are conducting
outreach are also only partially known, including but not limited to
short interviews with local stakeholders by McDermott. Pinnacle declined
to comment on the efforts since the principal leading that work, Rachel
Roginsky, was not available.
While
the MCCA declined to commit to any specific timeline, saying only that
work is underway and a report will be published when it’s complete, the
original plans for the project place its completion date in fall 2024.