
Washington Street in the 1960s    Opposition to electronic billboards was on full display at a City Council hearing last week. Community members and elected officials opposed measures that would enable new billboards, and many advocated a total moratorium or abolition.
  A 2020 proposal to amend the zoning code would have permitted electronic billboards through a simple variance 
from the Zoning Board of Appeals. A second proposal would have expanded 
allowed hours of operations from the current 7 am to 2 pm to be 6 am to 
midnight.
  Both 
proposals passed the Boston Planning and Development Agency in March, 
2020, but have not yet proceeded to the Zoning Commission due to 
community pushback.
Electronic
 billboards are currently forbidden in most parts of the city; but the 
new and converted billboards have successfully passed, especially along 
highways.
  Three 
special districts in downtown permit electronic signs with fewer 
constraints around Lansdowne Street, the Theater District, and the South
 Boston Waterfront, according to Mark McGonagle, community affairs 
liaison for the Boston Planning and Development Agency.
  A
 longform permit application is required for both new and alterations to
 existing, billboards, said Chris English, Chief of Staff at 
Inspectional Services.
  According
 to Ford Cavallari, chairman of the Alliance of Downtown Civic 
Organizations, who testified last week, the number of applications has 
increased during Covid restrictions.
  He
 said this increase was part of a deliberate strategy to skirt 
opposition during remote meetings and that enforcement of the ostensible
 ban on new and converted billboards has weakened in recent years. 
Cavallari advocated strictly limiting all new electronic billboards to 
their designated districts and requiring that any other proposals first 
designate a new district. The Zoning Board of Appeals should be told not
 to grant any more variances for electronic billboards.
  That view was widely supported by members of neighborhood associations who testified at the City Council.
  Beacon
 Hill Civic Association board member Rachel Thurlow noted that the state
 constitution permitted municipalities to regulate and ban billboards 
for more than one hundred years and that the zoning code was not 
intended to monetize public space.
  “Electronic billboards do not belong in a densely populated neighborhood like Chinatown,” said Linda See of the 
Chinatown Residents Association. She said poor communities of color 
often bear the brunt of electronic light pollution.
  See
 added, “These well-funded billboard operators wage a war of attrition 
against the Chinatown community,” by delaying hearings repeatedly until a
 favorable or nonexistent audience can be found.
  “We
 are in a world where we spend all of our time looking at screens,” said
 Kenzie Bok, City Councilor for Fenway, Kenmore, Back Bay and Beacon 
Hill.
  Electronic billboards are distracting for drivers and corrosive to the city’s historic fabric, Bok said.
  “They are, from every perspective in the areas where they’re 
being proposed, absolute abominations,” added Martyn Roetter, member of 
the board of directors of the Neighborhood Association of the Back Bay.
  Roetter
 compared the harm from light pollution to air or water contamination 
and said the traditional zoning process was inadequate to manage those 
harms.
  “Light doesn’t stop at three hundred feet,” said John Bookston, board member of the Fenway Civic Association. “Just ban it.”
  “As
 a resident of the city, I have a reasonable expectation that there will
 not be a billboard put in front of my home,” said Ryan Powers, a 
longtime downtown resident.